Implementation of SAP PMR at Pets at Home

  • Pets at home is the leading national retailer of pet supplies

  • Founded in 1991 with headquarters in Handforth, Manchester

  • The product range extends from pet supplies and small pets to care and veterinary services

  • The company operates 450 retail outlets and over 400 veterinary practices

  • The Pets at Home Group's businesses generated revenues of almost £1 billion in 2019

Further information:

Success Story

Implementing SAP Promotions Management for Retail at Pets at Home

The Challenge was to optimise the promotion planning processes within the category management team, to sustainably improve the reliability of offer execution in the downstream systems and to introduce new types of promotions.

  • Replacement of manual SAP ECC Promotion maintenance

  • Expand variation of the types of promotion available

  • Minimise downstream POS issues

  • Replacement of manual Excel based planning tools

Implementation of SAP Promotions Management for Retail
Complete and smooth integration of the new SAP PMR system into the new process landscape


  • SAP Promotions Management for Retail on
    SAP Customer Activity Repository (SAP CAR)

  • Promotional Activity Planning Calendar


  • Improved and interactive Promotion Planning Tools

  • Reduction of POS issues from 5% to <1%

  • More flexible promotion construction
    (including store specific promotions)

  • Web based, intuitive and simple colleague interface
    for maintaining promotions


We are pleased with the quality and speed of ongoing support provided by the retailsolutions team and the benefits of having a consistent partner bring to the overall experience of deploying a complex project like PMR.

Pets at Home

Mariusz Kwiatkowski,

PMR Project Lead and Promotions Manager at Pets at Home