About Gebrüder Heinemann
  • One of the most important distributors and retailers in the international travel market

  • Founded in 1879 as an owner-managed family business based in Hamburg, Germany

  • Retail: over 230 Heinemann Duty Free & Travel Value Shops as well as shops on cruise ships and ferries

  • Distribution: demand-driven delivery and services for over 1,000 customers worldwide

  • 6,000 employees

  • 40 million customers

Further information: www.gebr-heinemann.de

Anyone who travels a lot certainly knows our customer Gebr. Heinemann they operate and supply shops at airports, on cruise ships, ferries, but also at border crossingsand are one of the top players in this industry - you can find their goods from Oslo to Cape Town, from Miami to Sidney.

Gebrüder Heinemann operates both as a distributor and as a retailer in many different markets and has a large number of customer profiles. It is a particular challenge to take these fully into account in action planning. For a long time, the company lacked a tool with a holistic, transparent view for all interfaces.

With retailsolutions Promotion Planning & Calendar (PP&C), all marketing and advertising measures can be managed as well as visualised - end-to-end from campaign and offer planning to the implementation of advertising communication. The marketing calendar in SAP Fiori creates additional transparency and provides a secure basis for strategic decisions. The tool also offers the functionality and expandability to additionally map Gebrüder Heinemann's peculiarities in the solution.

PP&C has already been used in various Gebrüder Heinemann locations and opens up the possibility of handling much more promotional volumes and at the same time implementing new types of promotions more easily.


Gebr. Heinemann reports how the company has optimised its promotion activities with the solution Promotion Planning & Calendar from retailsolutions.



The department and IT wanted to have a tool that shows a calendar overview, we wanted to see what was happening, at what time (...)

The solution from retailsolutions, Promotion Planning & Calendar, was a decision for us, because the functionality and expandability also allow us to incorporate our own peculiarities, which we always have at Heinemann.

Gebrüder Heinemann

Jan Knorr

Senior SAP Consultant


Before the PPC's new solution, we actually had a tool in use that had meant a lot of effort for us, so we were really forced to look for a new solution.

Gebrüder Heinemann

Nicole Wolff

Team Lead SAP Forecasting & Promotion Management


We have already started to roll out this tool in different locations. Then we can easily handle much more action volumes and also implement new types of actions more easily.

Gebrüder Heinemann

Lars Heinsen

Head of Business Process Management