Rethinking Promotion Planning at dennree

BP_Logo_dennree

  • The dennree Group is the leading organic retailer in the German-speaking region, headquartered in Töpen.

  • Founded in 1974, the corporate group includes the organic retail chain Denns BioMarkt.

  • With over 7,700 employees across more than 420 locations in Germany and Austria.

  • Offering over 14,000 products from organic farming, dennree provides a comprehensive range of organic goods.

Further information: www.dennree.de

Success Story

Rethinking Promotion Planning at dennree

With dennree’s continued expansion, its promotional management has also grown significantly. However, the existing system landscape increasingly reached its limits: Technological constraints and complex workflows made efficient execution difficult and led to additional effort in day-to-day operations.

  • Outdated System: The SAP PMR on NWBC was confusing and unclear.

  • High Effort: Manual processes and underutilized features led to inefficiency.

  • Misalignment: SAP PMR was not suitable for campaign and volume planning.

  • Limited Flexibility: Changes to offers were barely possible.

Streamlined Processes for Efficient Promotional Management

By combining system optimisation, modern design, and intelligent process control, the promotion management was revolutionised.

Solution

  • User Interface Modernisation: SAP Fiori replaces NWBC for an intuitive user experience.

  • Process Optimisation: Unnecessary functions removed, with a focus on relevant key figures.

  • Integration of PP&C: The new solution extends SAP PMR for comprehensive promotional planning.

  • More Flexible Offer Adjustments: Campaign and volume planning seamlessly integrated into SAP PMR.

Benefits

  • End-to-End Process: PP&C integration makes promotional management more efficient.

  • Increased Usability: SAP Fiori provides an intuitive and clear user interface.

  • No Double Work: Manual data entry and copying processes are eliminated.

  • More Flexibility: Offer contents can be adjusted up until the start of the promotion.

[English]

I really enjoyed working with the retailsolutions team because they’re so solution-focused and professionally skilled!

We worked together to get the project done successfully, and the results speak for themselves - promotion management is now running smoothly and way more efficiently.

dennree

Christian Krauß

Technical SAP Inhouse Consultant