Axfood: Promotion Planning & Marketing Calendar for Retail with SAP PMR
Sweden's second largest food retailer
Axfood was founded in 1999 and is based in Stockholm
The principal owner is Axel Johnson AB
With a market share of 20%, Axfood has approximately 300 Group-owned stores, e-commerce and collaborates with approximately 900 additional stores in Sweden
The company operates brands such as Willys, Hemköp, Tempo, Axfood Snabbgross, Mat.se and Middagsfrid
Axfood had an operating profit of MSEK 2 288 in 2019
Further information: www.axfood.com
Success Story
Axfood: Promotion Planning & Marketing Calendar for Retail with SAP PMR
Challenge
Axfood use SAP PMR to manage all of their chains' promotional activities. The system lacked two important functions: support for Promotion Planning and support for Promotion Negotiation. These processes were handled by each chain using various Excel sheets or custom built Access databases.
Replace outdated manual processes with a new streamlined solution
Develop a platform that is cost effective regarding operation, development and maintenance
Solution & Advantages
Promotion Planning & Marketing Calendar
With the Promotion Planning & Marketing Calendar from retailsolutions Axfood improves the quality of the entire advertising process.
Solution
Promotion Planning & Marketing Calendar from retailsolutions – an efficient SAP UI5 enhancement to SAP PMR
Promotion Management (Promotion planning and organization) for Retail
Advantages
Existing Excel documents replaced with an integrated system solution
Promotion decisions based on relevant and updated information
Planned amount of vendor happenings in line with the agreed number
Impact of planned promotions on gross profit and result within the budget limitations
Cost effective platform regarding operation, development and maintenance
Client Review
From an Axfood perspective, it has been a great experience working with retailsolutions. The team has really done an excellent job and I think we would not have had such a successful result without their knowledge and skills on SAP PMR, retail and promotions.
Axfood
D. Lindmark,
Project Manager
Within a very short time we have all 5 chains represented in the promotion planning apps.
So we are doing great, thanks to a well-built solution by retailsolutions and good testing by our end-users.
Axfood
Ine Seidel,
PMR Application Specialist