How to benefit from public holidays with target group-specific promotion planning

Black Friday, Christmas, New Year and Easter - there are times that have a special significance for retailers.

Retailers are under enormous pressure to generate the highest possible turnover around these promotional days and thus offer customers the right range of products at the right time.

Alexander Kunkel, Partner at retailsolutions and Head of the SAP Promotion Management Competency Center, reveals how retailers can make profitable use of the holidays with targeted strategic campaign planning and an optimised marketing mix.