Effective use of POS information at Migros
Migros is the largest retail organisation in Switzerland
1925 founded by entrepreneur Gottfried Duttweiler in Zurich
The Migros Group consists of 10 autonomous regional cooperatives with more than 2 million members
It includes supermarkets, specialist stores and gastronomic businesses,
several industrial and wholesale companies, companies in the tourism industry
as well as cultural and social organisations and foundationsMigros has a distribution network of 610 stores in Switzerland
CHF 28.7 bn revenue (2019)
Further information: www.migros.ch
Success Story
Migros: Effective use of POS information at Migros
Challenge
At Migros, a vast amount of data from all transactions is collected at the cash registers. The objective was to consolidate this information, to prepare the data obtained from the receipts and to distribute it to the appropriate systems in a target group-specific format.
Enormous volume of data from over 610 stores
Central consolidation of information from all receipts
Generation of customer-friendly promotion campaigns
Efficient replenishment planning
Optimisation of all logistic processes through target group oriented analysis of data
Solution & Advantages
Implementation of POSDM at Migros
Efficient use of the potential from existing cash register data:
Migros measurably increases customer satisfaction through target group-specific processing of the relevant data
Solution
SAP XI (PI) as the data hub of all POS interfaces to the head office and ERP systems: 11,000 POS systems (8,500 cash registers / 2,500 scales), 800 back-office servers, 14,000 TLOGs files/day
Full integration with SAP Solution Manager: Business Process Monitoring (BPM), various measuring points within the complete POS process chain
High Performance POS Upload via POS Data Management (POS DM): Approx. 2.2 million transactions/day; Approx. 22,000 generated IDOCs with aggregated sales data
Advantages
The potential from existing cash register data can now be used efficiently: Hourly analysis of what's going on in the shops is now available
Target group oriented campaigns increase customer satisfaction considerably
Efficient replenishment planning through target group-specific analysis of the data is now possible