Chic Strategies: Elevating Merchandise Planning for Luxury Retail

Harrods

  • Harrods is one of the most famous, and most exclusive luxury department stores in the world

  • Located in London / Knightsbridge, its iconic building is a symbol of luxury retail, attracting affluent clientele from around the world

  • It offers a lavish shopping experience, showcasing exclusive brands and products across its multiple departments

  • Almost 100,000 m² sales area

  • Founded by Charles Henry Harrod in 1834

  • Owned by Qatar Holding since 2010

Further information: www.harrods.com

Success Story

Harrods: Chic Strategies - Elevating Merchandise Planning for Luxury Retail

Harrods last updated its merchandising and financial planning system in 2010, tailored to their then-current business needs. Since then, Harrods has expanded into new channels and grown significantly in both size and complexity.

  • Need for an actionable omnichannel merchandising planning solution

  • Replace their current tool with capabilities fitting the Harrods’ operating model

  • Legacy SAP ECC customisation built in SAP BW

  • Planned versions tracked and traceable

Holistic planning across all Harrods channels and categories

Harrods wanted real-time planning capabilities to respond more effectively to market dynamics and customer demands, aiming for strategic agility and operational efficiency. The project also had to align with Harrods' commitment to best practices and innovation to drive competitive advantage.

Solution

  • Implementation of Merchandise Planning for Retail with omnichannel add-on to bring the complete planning process across all locations, products, KPIs, weeks and all seasons

  • Unified View of all Sales, inventory, and all demand

  • Provision of ‘what if’ capability

  • Provision of monthly forecast snapshots

Benefits

  • Sales plans for all channels including the ability to seed shapes

  • Sales plan disaggregation

  • Top down / Bottom-up planning with a rolling timeline

  • Input enabled & calculated planning KPI’s

[English]

The introduction of the SAP Merchandise Planning solution offers Harrods a unique advantage, combining optimisation of business performance with core omni-channel planning solution.  This allows us to achieve greater agility, responsiveness, and efficiency in our merchandising operations, ultimately enhancing the customer experience and driving business growth.  

Harrods

Erik Rasmussen

Head of SAP & Data Analytics

[English]

retailsolutions has been a trusted advisor and implementation partner, providing deep product expertise, relevant industry experience, and assuming significant responsibility to unlock the full potential of SAP MPR.

Harrods

Erik Rasmussen

Head of SAP & Data Analytics