In today's world, companies are confronted more than ever with volatile markets and geopolitical events such as Brexit or the Corona pandemic. In addition, the rapidly advancing digital transformation and constantly changing customer needs make it difficult to assess market and future developments.
"Only companies that are digitally well-positioned and offer their customers a consistent shopping experience across multiple channels and succeed in retaining regular customers will survive on the market in the future," says Florian Kraus.
Read the detailed report here on how technical innovations and the use of the latest software solutions support retail companies on their way into the digital future and the enormous potential that results from this. Please note, that unfortuntaly the article is avaible in German language only.