By implementing Promotion Planning & Calendar (PP&C) and integrating SAP Promotion Management for Retail (PMR), a centralised, end-to-end, and scalable solution has been established. Today, it efficiently processes over 4.3 million promotional data records – across all channels, fully automated, and adaptable to country-specific requirements.
The new solution enables structured and validated control of all marketing and promotional activities across every sales channel – from brick-and-mortar stores to e-commerce. With deep SAP integration, Transgourmet and its markets benefit from significantly improved data quality, reduced process costs, and a unified system landscape that can be rolled out to additional countries and formats with minimal effort.
