ECommerce News: "Automated planning and controlling of marketing activities"

Due to the increasing competitive pressure in retail, advertising measures are becoming more and more important. Digitalisation offers enormous opportunities for personalised and target group-oriented promotion planning.

In the ECommerce News magazine, Florian Kraus, partner at retailsolutions, reports on how this can be done easily with the promotion planning tool RapidRetail Promotion Planning & Calendar.

Especially online, it is important to plan targeted promotions in order to reach customers with personalised offers. The promotion planning tool from retailsolutions supports its users in controlling their campaigns, advertising media and measures and visualises them with an annual overview in calendar form. This creates a "transparent basis for strategic decisions", says Florian Kraus in the article of the ECommerce News Magazine. PP&C is a tool that picks up where manual system entries reach their limits and thus meets the requirements of the omnichannel concept.

As an add-on to SAP PMR and also as stand-alone solution, PP&C significantly simplifies the planning of promotions in retail and makes the process more efficient. This is also confirmed by Volg Konsumwaren AG, which already benefits from the tool's features after a project duration of only 3 months.

Read the detailed report in the e-Commerce News magazine here (please note, the article is available in German language only):